My friend Greg Sims is a professional photographer that uses Instagram to highlight his work. What I found interesting about Greg’s take on Instagram is that he’s NOT using it to build an army of followers. In fact it’s the opposite (and that’s a subject for another blog entry)…
Greg uses Instagram as a gallery to market to current and potential clients. Ok, nothing new here. Pointing someone to your account on Instagram is super easy. And they probably already know how it works so they don’t have to learn how to navigate another website. – That’s always a plus…
But what I found interesting is that Greg has multiple Instagram usernames / handles, each based on different themes. The reason for this is that he’s REALLY good working with different subjects. And if he put all his different work on a single account, there’d be a real mish-mash of visuals.
One Instagram account might have architecture, whilst another is food or people or composites. His strategy with the different accounts is to provide consistency of content.
To paraphrase Greg: ‘It’s got to look good. Every image has to make sense. You can’t have dark wood next to something bright or a close-up next to something far-away. It all has to have a flow to it, consistency, like an actual portfolio.’
Using this method, Greg can point clients to examples of his work.
So how do you make this work?
- Consider a theme for each of your Instagram handles and stick to it.
- Provide consistency both with visual content and information.
- Be honest with your audience and enjoy the process.
Would love to hear from you… Share with me you an insight or hack in the work/life realm. Take care!